Global Update

Free Ink for Your Products in China's Enthusiast Mags

To assist members with identifying key media contacts in China (including those at Option 4WD, shown at left), SEMA has complied a list of top media editorial contacts in the country. The media database is available online at To go straight to the list of Editorial Contacts in China, click here.

For more information on the Chinese market, access the report on the specialty-equipment market in China at or contact Yvonne Wang at

How to Get Free Editorial Coverage Overseas

Members are invited to download the PowerPoint presentations made during the 2008 SEMA Show by journalists Zlatko Mulabegovic of Dubai's Top Performance magazine, and Eduardo Bernasconi of Brazil's FullPower

Their presentations include useful tips on how to enhance your chances of successfully snagging free editorial coverage from international publications, like 

For tips on getting free editorial coverage overseas, click here.