As with all other performance parts and accessories, mobile electronics is all about the consumer. To help SEMA members identify the habits of the mobile-electronics consumer, SEMA conducted a 2007 survey of individuals who subscribe to any of 23 automotive enthusiast magazines.
Of the responses, SEMA selected those that indicated the respondents had installed or planned to install mobile electronics in their vehicle. The resulting data pool consisted of 2,150 responses. In this case, the responses represent enthusiasts who have selected mobile-electronics products to modify their car or light truck.
The majority, nearly 67% of these individuals, begin modifying their cars or light trucks within the first two months of ownership (both new and used). Other modifications were performed over time, which may be a function of the budget of the vehicle owner.
The survey also explored these enthusiasts' thought process when making a purchase. Specifically, SEMA asked them about the importance of certain factors when they were making their selections.
Today, the number-one factor considered at the time of purchase is quality. More than 86% of automotive enthusiasts ranked quality as very important. Price came in a distant second at 62.5%.
For more original SEMA research, click here.