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The companies below are the New Product Award winners from the 2008 SEMA Show. The awards were presented at the SEMA Show New Product Awards breakfast held on the opening morning of the Show.  More information on the 2008 SEMA Show is available online at To see all of the products that were on display in the New Products Showcase at the 2008 SEMA Show, visit

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The New Product Award Winners include:

Best Engineered New Product
Winner—Professional Products, Powerfire:
1st Runner-Up—Nordskog Instruments, GPS Pulse Generator:
2nd Runner-Up—Eckler Industries Inc., ’55-’57 LS1 Engine Installation Kit:

Best New Exterior Accessory Product
Winner—BedRug, by Wise, BedTred:
1st Runner-Up—Mr. Gasket/Prestolite Performance, AnchorTrax 6-Foot Truck Kit:
2nd Runner-Up—Go Rhino! Products/Big Country Truck Accessories, Xtreme Guard:

Best New Interior Accessory Product
Winner—B&M Racing & Performance Products, Comp Stick Kit:
1st Runner-Up—MacNeil Automotive Products Ltd., WeatherTech AVM (All-Vehicle Mat):
2nd Runner-Up—PLX Devices Inc., KIWI:

Best New Merchandising Display
Winner—BedRug by Wise, BedRug Mat:
1st Runner-Up—Surf City Garage, Surf City Garage Pro Detailing Center:
2nd Runner-Up—Mile Marker Inc., MiFi Technology Point-of-Purchase Display:

Best New Mobile Electronics Product
Winner—ISIS by Littelfuse, ISIS inTOUCH Control Module:
1st Runner-Up—AT&T, AT&T Cruisecast:
2nd Runner-Up—AutoMeter Products, Ecometer:

Best New Off-Road/4-Wheel Drive Product
Winner—ProRYDE Suspension Systems, LIFTmachine Adjustable Leveling Kit:
1st Runner-Up—Omix-Ada/Rugged Ridge, Extreme Heavy Duty (XHD) Front Bumper System for Jeep CJ/TJ/YJ:
2nd Runner-Up—ARB 4x4 Accessories, Competition Snatch Block 9000:

Best New Packaging Design
Winner—ReadyLift Suspension, ReadyLift SST Hybrid Lift Kit:
1st Runner-Up—Baer Brake Systems, DecelaRotor:
2nd Runner-Up—Surf City Garage, The Perfect Shine:

Best New Performance-Racing Product
Winner—XS Power, Lithium XS Power Battery:
1st Runner-Up—Manley Performance Products, Hollow Stem Titanium Intake Valves:
2nd Runner-Up—Moroso Performance Products Inc., Alternator, Vacuum Pump Mounting Bracket:

Best New Performance-Street Product
Winner—Auto Meter Products, Competition Series Instruments:
1st Runner-Up—Professional Products, Powerjection III:
2nd Runner-Up—Professional Products, EFI Snorkel Assembly:

Best New Street Rod/Custom Car Product
Winner—Air Ride Technologies Inc., ShockWave v3.5:
1st Runner-Up—Dynacorn Classic Bodies Inc., ’69 Mustang Fastback Replacement Body Shell:
2nd Runner-Up—TWM Induction, Crossram Throttle Kit for 302/351 Ford:

Best New Tools & Equipment Product
Winner—Dynapex Performance, Tubing Bending Pliers:
1st Runner-Up—OK Spark, OK Spark Plug Sensor:
2nd Runner-Up—Tire Profiles Inc., TAC-Scan:

Best New Van/Pickup/Sport-Utility Product
Winner—BD Diesel Performance, 6.4L Super Air Scoop:
1st Runner-Up—Pareto Point Industries, Automatic Pulsed Lubrication System/Advanced Filtration (APLS/AF):
2nd Runner-Up—The CatClamp, The CatClamp: