People Places & Racing News




Agri-Cover Inc. (ACI) hired Sarah Hassebrock to its marketing department as graphic designer. Hassebrock will oversee the creation of print and online advertisements and literature for ACI, as well as other graphic design responsibilities. She brings more than a year of graphic design and newspaper production experience to ACI.


Karbelt Speed and Custom Inc. announced that Brett Weisbrod has joined their team in the company’s purchasing department. Weisbrod’s 25 years of automotive performance aftermarket experience and skill set are expected to fit well within the company’s strategic plans and initiatives. He will be working alongside Steve Ager in the purchasing department. 


Brenton Productions Inc., producers of “Two Guys Garage” and “TRUCK U” on SPEED, are gearing up to produce an informative entertaining special during the 2008 SEMA Show. The hour-long special, set to air on SPEED in late 2008 or early 2009, will cover featured exhibition areas of both the SEMA and AAPEX shows. Sam Memmolo and Bryan Fuller of “Two Guys Garage” and Matt Steele and Bruno Massel of “TRUCK U,” as well as Jessie Combs, will host the special.

“The annual SEMA Show in Las Vegas is like none other; the sheer size, scale and scope of the event is simply overwhelming,” commented SPEED’s Vice President of Programming Robert Ecker. “To convey even a sampling of all it has to offer within the confines on an hour-long special is a daunting task, but for those who cannot make the trip in person, this is as close as they could hope to come.”


Pilot Automotive announced that its innovative rocket-powered pinewood drag racer will be on display in the Pilot Automotive booth (#20503) at the 2008 SEMA Show. The car was recently featured in the October issue of SEMA News and is the only rocket-powered pinewood dragster known to exist.

“There is actually an amazing amount of technology in this little car," noted Pilot Automotive COO Mitch Williams. Also on display will be the Pilot Automotive Flying Wing Car. The Rocket Car won the award for Most Creative Interpretation of the Rules, and the Flying Wing Car won the Modified Class at the recent SEMA Pinewood Drag Race.

“Unfortunately, we will not be able to do an exhibition run," Williams added. "There is something about a building full of 100,000 people and a rocket car that just isn’t a good mix.”


Pilot Automotive's rocket-powered pinewood drag race car.



NGK website


NGK introduced its new social networking website that allows enthusiasts to explore the connection between man and machine. brings together nearly every existing popular vehicle community and creates a forum for these users to discuss their vehicles and lifestyles. Users can upload vehicle pictures to a virtual garage, schedule local events and connect with thousands of other users. NGK intends to rely on input from the community to guide the growth and evolution of the site. New features will continually be added, and it will serve as a dynamic platform for car, motorcycle, boat and recreational vehicle enthusiasts.


Mitchell 1 and the Automotive Distribution Network have established a marketing partnership in support of Mitchell 1’s ongoing effort to further extend its national network of connectivity to automotive parts suppliers. This network provides repair shop owners greater flexibility and increased efficiencies in ordering parts when they use Mitchell 1’s Manager and ManagerPlus shop management systems.

Mitchell 1 and Automotive Distribution Network customers will experience a streamlined Internet-based parts ordering system that reduces the estimating and invoicing time requirement; virtually eliminates the communication issues that may cause the ordering/receipt of incorrect parts; reduces related shop technician inefficiencies; and ensures that the desired profitability has been obtained on each job before it is quoted.

Tire Review magazine winner of its 2008 Tire Review Top Shop Award is Atlantic Tire & Service, headquartered in Cary, North Carolina. The Tire Review Top Shop Award presented by Ammco/Coats seeks to honor the “best of the best” independent tire dealers in the United States and Canada. Atlantic Tire & Service, a two-location dealership, is owned by Anthony Blackman and has been a fixture in the Raleigh/Durham area since 1998. Atlantic Tire & Service has 35 full-time employees and a part-time staff of six operating in two stores. The second is located in Durham, North Carolina.

Standard Motor Products Inc. added a new training section to its Standard brand website,, to serve as a valuable resource for both counter people and professional technicians. Additions include a training section with the options for Counter Training and Technician’s Tool Box. The Counter Training page provides in-depth knowledge about the Standard brand products and an Online Counterperson Product Information Program, which will help visitors learn about the function and quality features of several products. 

The program also covers the technical functions of vehicle systems. The Technician’s Toolbox contains useful information to help technicians solve real-world problems. Technicians will also benefit from the Video of the Week segment and an extensive video library.