Business Tools


There's no doubt about it: Customer opinions about your company and its products and services can mean success or failure for an automotive aftermarket business. Understanding the aspects of your business that drive satisfaction (or dissatisfaction) can put you a step ahead of your competition. This session will introduce you to a disciplined approach to using customer-satisfaction measurements that will unleash future sales for your business.

Title: "Listen to Your Customers—Their Opinions Really Do Matter"

When: Thursday, September 18, 10:00 a.m.–11:00 a.m. (PDT)

Presenter: Joe Bates, vice president, Rockbridge Associates; and Charles Colby, chief methodologist, Rockbridge Associates

Mark Your Calendar for SEMA's Upcoming Webinar
Don't forget to mark your calendar for the October 16 webinar, "Right-On, No-Bull Guide to Marketing in a Tough Economy." Presented by Brian Offenberger of BizGrowth Search Engine Solutions, this session will cover why a tough economy is the best time to capture profitable market share and how to use specific strategies and tactics to sell more at higher margins.

Offenberger will show you how to incorporate 10 proven steps to increase revenue and deliver strategies that help you avoid lowering prices, damaging cash flow and downsizing your business. After this session, you will have the tools needed to install a "recession-proof" strategy that actually grows your business—in good times and in bad.

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download by clicking here. To view upcoming presentations that you can attend via telephone and Internet, click here.