Business Tools


Are you making money or losing money? Are your expenses in line with sales or excessive? Is your gross profit retention covering your expenses while providing a reasonable return for your efforts? How can you tell? Passion for the business you’re involved in aside, it’s the “bottom line” that makes the difference. 

Check out SEMA's webinar, "Analyzing the Income Statement: The Nuts and Bolts," on Thursday, March 6, (10:00 a.m. PST) to learn how to use your company's income statement to manage and determine the financial health of your business.  

The income statement is a vital device for reading a business' financial tea leaves. It’s one of the most important management tools that help you determine your business' financial success or lack thereof.  And for most managers and owners it’s a “score card” of the operational efforts they are responsible for during any one given period of time, such as a month, three months or one year.  A solid understanding of what the financial statement is, what it includes, how to read it and use it is essential to your ongoing success.

  • Learn the basic income statement structure.
  • Understand the different elements of the income statement and their relationships to each other.
  • Discover how net profit is affected by sales, gross profit and expenses.
  • Learn three effective methods for income statement analysis.

For more information, visit

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly being added to the program, offering members the latest insight and practices from today’s leading speakers. All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

All previously conducted SEMA webinars are available to download anytime by clicking here. To view upcoming presentations that you can attend via the telephone and Internet, click here.

For additional information on the SEMA webinar program, contact Pat Talaska-Benson at