Be sure to attend the seminar “Boost Your Company Image, Sales and Profitability with Good Product Information" at the 2007 SEMA Show, Monday, October 29, 2:00–3:30 p.m, in room N257 of the Las Vegas Convention Center.
The industry is quickly moving to standardized product information and the benefits are clear: increased sales, fewer returns, improved product exposure and faster turnarounds. The workshop, sponsored by SEMA’s Business Technology Committee, will cover the very basics of Data Standards (ACES and PIES) content and drill into 19 of the most vital pieces of product information needed by today’s performance, racing and accessory distributors to make a sale.
For advance seminar information, contact speaker Scott O’Toole at 269/463-0507 or by e-mail: sotoole@motorstate.com. For information about other seminars being offered through the Education Week program at the 2007 SEMA Show, visit www.SEMAShow.com.