As the foundation of the automotive specialty-equipment industry, hot rods and customs remain an integral part of the SEMA Show. In addition to hundreds of booths showcasing custom and specialty parts, tires and accessories for hot rods, visitors to Hot Rod Alley will be treated to some of the most creative and artistic vehicles on display, and they will be able to talk directly with representatives from the Hot Rod Industry Alliance (HRIA), a SEMA council dedicated to preserving and promoting the hot-rod industry.
Shows & Events
Celebrate the Industry at the 2021 SEMA Installation & Gala
June 17, 2021 | Vol. 24, No. 24View Article