The SEMA Show is loaded with innovative resources, merchandising tools, marketing strategies and networking opportunities to help auto dealers create new profit centers with fast-selling accessories in every department: new car, used car, parts, service and F&I. Gain the knowledge and expertise you need to capture your share of the $36.7 billion accessory market at these dealer-exclusive special events.

Automotive News Dealer Forum: Creating New Profit Centers through Accessorization
Co-sponsored by NADA and SEMA
Wednesday, October 31
2:45 p.m.–5:00 p.m. (doors open at 2:15 p.m.)
Las Vegas Convention Center, Room N258-260

The booming accessory market offers dealers unprecedented profit potential. Whether you’re a franchised dealer or an independent used-car retailer, learn how to tap into this rapidly expanding, high-profit market at the all-new Automotive News Dealer Forum. Hear from a top-level OEM executive how accessories can mean more business and profits for your dealership. Learn firsthand from a panel of savvy dealers how to use accessories to generate showroom excitement, enhance customer satisfaction and significantly boost bottom-line profitability—proven strategies to attract new buyers and position your dealership as a market leader. Moderator: Keith Crain, Crain Communications

Exclusive Welcome Reception
Co-sponsored by Automotive News, NADA and SEMA 
5:00 p.m.–6:30 p.m.                  
Las Vegas Convention Center, North Hall Lobby/Door N3

Immediately following the Automotive News Dealer Forum, enjoy a private, after-hours gathering while you meet and mingle with industry executives, OEM representatives and your hosts for the evening—Automotive News, NADA and SEMA—at a gala reception welcoming auto dealers to the 2007 SEMA Show. Unwind amidst stunning displays of stylized vehicles and enjoy cocktails, hors d’oeuvres and a hosted bar. Savor a selection of premium California wines and much more. Admittance to the reception is by invitation only. To request an invitation or to RSVP by October 22, email to

NADA Hospitality Lounge
Co-sponsored by Automotive News and SEMA    
Tuesday, October 30–Thursday, November 1
9:00 a.m.–5:00 p.m.
Las Vegas Convention Center, Silver State Room/C201 (between Halls C1 and C2)

Be sure to visit the all-new NADA Hospitality Lounge, conveniently located near the Show floor between Halls C1 and C2. Hosted by the National Association of Automobile Dealers, the hospitality lounge—open exclusively to auto dealers—is the perfect place to relax, unwind, network with colleagues or hold a casual meeting. Open daily during show hours, Tuesday through Thursday. Show badge required for admittance.