TOP STORIES - ALL
SEMA Show
Show Ready: Final Tips Before the 2026 SEMA Show
Prepare for the world's largest automotive aftermarket trade show, November 3-6 in Las Vegas, with essential travel information and digital tools to navigate the event.
Association
Help Shape What's Next for the Aftermarket: Find Your Next Career Opportunity at SEMA
From supporting industry events to advancing key initiatives, explore opportunities to help move the aftermarket forward.
SEMA Show
Last Chance to Secure Your 2026 SEMA Show Hotel at Best Possible Rates
Negotiated rates at most hotels are only available through the end of the day. Book now to save.
Communities
FLN Member Spotlight: Jacob Norris of VMP Performance
Get to know Norris, lead product development engineer at VMP Performance, in his interview with SEMA News.
Advocacy
From the Aftermarket to City Hall: Industry Pro Running for Local Office
Rory Connell, a SEMA volunteer and aftermarket professional, is running for city council in his hometown of Corona, California.
Advocacy
RIGHT-TO-RACE UPDATE: Legislative Efforts Continue in Michigan, Wisconsin
SEMA and PRI recently engaged with lawmakers and racing stakeholders in Michigan and Wisconsin to advance legislation that protects local race tracks and strengthens motorsports' economic impact.
SEMA Show
New Content Creator Corral to Celebrate Voices Shaping Automotive Culture at 2026 SEMA Show
New feature will showcase custom vehicles brought to the Show by automotive creators from around the world.
SEMA Show
Experience the Excitement of the Aftermarket: SEMA Show Motorsports Activations
Ride-alongs, drifting, off-road demos, competition and stunt performances will deliver high-energy experiences throughout SEMA Week.
Sponsored Content
BendPak to Host SEMA Show Tailgate to Unveil Valor C10, Major Product Drops
Join the party as BendPak reveals the Valor C10 custom build, launches new lifts and garage equipment, and offers show specials across two massive booths.
SEMA Show
Register for the 2026 SEMA Show to Keep the Aftermarket Moving Forward
Attending the SEMA Show helps power efforts to fight for the issues impacting the industry while bringing the aftermarket community together in one place.
Communities
Build Relationships That Drive Business: Networking Events to Add to Your SEMA Show Schedule
Connect with peers in your market segment, network with industry leaders and gain access to tools and resources for career and business growth.
SEMA Show
Plan for These Must-See Moments: 2026 SEMA Show Vehicle Reveal Schedule
Be among the first to see the industry's most anticipated builds as they make their public debut on the world's biggest automotive stage, November 3-6, Las Vegas.
SEMA Show
SEMA Fest Is Just Weeks Away: Save on Tickets While You Still Can
From heart-pumping motorsports activations to hair-raising performances from chart-topping brands, SEMA Fest has it all. Don't wait to secure your spot.
SEMA Show
SEMA Live Presented by AutoZone to Deliver 32 Hours of 2026 SEMA Show Coverage
The livestream will feature vehicle reveals, new products, industry interviews and live action from the automotive aftermarket's premier gathering.
Communities
#SheIsSEMA Spotlight: Drea Coello Empowers Women in Off-Road Racing
Get to know Coello, owner and racer director at Desert Racing Enthusiasts Association, Inc., in her interview with SEMA News.
Sponsored Content
The Future of Engineering Is Already Being Built
How SAE International's University Programs are connecting hands-on engineering education with the talent, technologies and opportunities shaping the mobility industry.
Sponsored Content
F1 Arcade Offers a New Way to Connect During SEMA Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
Business
Report: Automotive Aftermarket's Future Is Online and In-Store
While online shopping is reshaping retail, in-store shopping is still essential to the specialty-equipment market.
SEMA Show
The Automotive Aftermarket Will Be in Las Vegas in Three Weeks. Will You?
The SEMA Show is the industry's biggest gathering that brings together the people, products and ideas moving automotive culture and business forward. Secure your spot.
SEMA Show
Explore the Technologies Shaping the Future of the Aftermarket at SEMA 2026
From advanced powertrains to driver assistance systems, FutureTech Studio and the ADAS Showcase will help attendees understand emerging technologies and their impact on the aftermarket.
SEMA Show
2026 SEMA Show: Final Checklist for Exhibitors
From Freeman orders to registration locations, here's what exhibitors should confirm before arriving at the Las Vegas Convention Center in three weeks.
TOP STORIES - ALL
SEMA Show
Show Ready: Final Tips Before the 2026 SEMA Show
Prepare for the world's largest automotive aftermarket trade show, November 3-6 in Las Vegas, with essential travel information and digital tools to navigate the event.
Association
Help Shape What's Next for the Aftermarket: Find Your Next Career Opportunity at SEMA
From supporting industry events to advancing key initiatives, explore opportunities to help move the aftermarket forward.
SEMA Show
Last Chance to Secure Your 2026 SEMA Show Hotel at Best Possible Rates
Negotiated rates at most hotels are only available through the end of the day. Book now to save.
Communities
FLN Member Spotlight: Jacob Norris of VMP Performance
Get to know Norris, lead product development engineer at VMP Performance, in his interview with SEMA News.
Advocacy
From the Aftermarket to City Hall: Industry Pro Running for Local Office
Rory Connell, a SEMA volunteer and aftermarket professional, is running for city council in his hometown of Corona, California.
Advocacy
RIGHT-TO-RACE UPDATE: Legislative Efforts Continue in Michigan, Wisconsin
SEMA and PRI recently engaged with lawmakers and racing stakeholders in Michigan and Wisconsin to advance legislation that protects local race tracks and strengthens motorsports' economic impact.
SEMA Show
New Content Creator Corral to Celebrate Voices Shaping Automotive Culture at 2026 SEMA Show
New feature will showcase custom vehicles brought to the Show by automotive creators from around the world.
SEMA Show
Experience the Excitement of the Aftermarket: SEMA Show Motorsports Activations
Ride-alongs, drifting, off-road demos, competition and stunt performances will deliver high-energy experiences throughout SEMA Week.
Sponsored Content
BendPak to Host SEMA Show Tailgate to Unveil Valor C10, Major Product Drops
Join the party as BendPak reveals the Valor C10 custom build, launches new lifts and garage equipment, and offers show specials across two massive booths.
SEMA Show
Register for the 2026 SEMA Show to Keep the Aftermarket Moving Forward
Attending the SEMA Show helps power efforts to fight for the issues impacting the industry while bringing the aftermarket community together in one place.
Communities
Build Relationships That Drive Business: Networking Events to Add to Your SEMA Show Schedule
Connect with peers in your market segment, network with industry leaders and gain access to tools and resources for career and business growth.
SEMA Show
Plan for These Must-See Moments: 2026 SEMA Show Vehicle Reveal Schedule
Be among the first to see the industry's most anticipated builds as they make their public debut on the world's biggest automotive stage, November 3-6, Las Vegas.
SEMA Show
SEMA Fest Is Just Weeks Away: Save on Tickets While You Still Can
From heart-pumping motorsports activations to hair-raising performances from chart-topping brands, SEMA Fest has it all. Don't wait to secure your spot.
SEMA Show
SEMA Live Presented by AutoZone to Deliver 32 Hours of 2026 SEMA Show Coverage
The livestream will feature vehicle reveals, new products, industry interviews and live action from the automotive aftermarket's premier gathering.
Communities
#SheIsSEMA Spotlight: Drea Coello Empowers Women in Off-Road Racing
Get to know Coello, owner and racer director at Desert Racing Enthusiasts Association, Inc., in her interview with SEMA News.
Sponsored Content
The Future of Engineering Is Already Being Built
How SAE International's University Programs are connecting hands-on engineering education with the talent, technologies and opportunities shaping the mobility industry.
Sponsored Content
F1 Arcade Offers a New Way to Connect During SEMA Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
Business
Report: Automotive Aftermarket's Future Is Online and In-Store
While online shopping is reshaping retail, in-store shopping is still essential to the specialty-equipment market.
SEMA Show
The Automotive Aftermarket Will Be in Las Vegas in Three Weeks. Will You?
The SEMA Show is the industry's biggest gathering that brings together the people, products and ideas moving automotive culture and business forward. Secure your spot.
SEMA Show
Explore the Technologies Shaping the Future of the Aftermarket at SEMA 2026
From advanced powertrains to driver assistance systems, FutureTech Studio and the ADAS Showcase will help attendees understand emerging technologies and their impact on the aftermarket.
SEMA Show
2026 SEMA Show: Final Checklist for Exhibitors
From Freeman orders to registration locations, here's what exhibitors should confirm before arriving at the Las Vegas Convention Center in three weeks.