TOP STORIES - ALL
Association
SEMA Announces 2026 Board of Directors Candidates
Voting will take place online next month and is open to current SEMA-member companies.
Advocacy
TARIFFS: U.S. Reshapes Tariffs on Steel, Aluminum and Derivative Products
Importers face a big shake-up as President Trump updates Section 232 tariffs effective April 6.
Industry
Spy Shots: A 'Secret' AMG at Nurburgring and an Updated BMW 7 Series
It's an AMG so secret, we can't name it.
SEMA Show
Exhibiting at the SEMA Show This Year? Learn Strategies to Boost ROI
The two-day Exhibitor Summit delivers expert guidance, cost-saving strategies, networking and a preview of the completed and upgraded Las Vegas Convention Center.
Industry
New Products From ARP, LEER, American Powertrain, Denso
Check out these new products from aftermarket manufacturers.
SEMA Show
The Countdown Is On: 2026 SEMA Show Registration Opens on May 4th
A must-attend event on gearheads' bucket lists, the SEMA Show returns November 3-6 in Las Vegas.
Communities
SBN Seeking New Partners to Exhibit in 2026 SEMA Show Booth
The booth will again be an immersive space dedicated to visibility, connection and hands-on engagement for women in the automotive aftermarket.
Communities
HRIA Member Spotlight: South City Rod and Custom
Get to know their story in the SEMA News interview with South City Rod and Custom's owner, Bill Ganahl.
Communities
ORBA Acquisition Will Impact Public Lands Access--Find Out How
The webinar will help members understand what this acquisition means specifically for the SEMA Truck and Off-Road Alliance (TORA) community.
SEMA Show
Save Before You Even Arrive at SEMA With These Exclusive Airline Discounts
Get to Las Vegas for less with exclusive SEMA Show flight savings.
News
Racing News: IHRA Acquires Drag Racing School, NHRA Returns to Beech Bend and More
For more than four decades, Frank Hawley's Drag Racing School has delivered instruction to drag racers around the world.
News
Spy Shots: BMW M5 and Audi Q4 Facelifts Revealed
The Audi Q4 update has been a long time coming, and photographers finally captured this premium electric SUV uncamouflaged.
News
SEMA/PRI to Support RRDC Evening with Derek Bell MBE in Long Beach, April 16
This year's gala will be held at the Westin Long Beach Hotel in advance of the 51st Acura Grand Prix of Long Beach, the fifth race of the 2026 NTT INDYCAR SERIES season.
Communities
Webinar: What it Takes to Build, Grow and Sustain a Successful Automotive Shop
The first 20 SEMA members to register for the session in advance and attend the webinar will receive an Uber Eats voucher.
Industry
Automakers Unveil New SUVs, EVs at New York Auto Show
From electric three-row SUVs to rugged truck platforms, OEMs revealed what's coming next.
Communities
Final Chance: Grow Your Restoration Brand at the Spring Carlisle Show
Promote your product in a special showcase area at the event at no cost, plus attend a networking Happy Hour.
Advocacy
House Committee Reviews SEMA, ORBA-Supported Bill to Restore Public Land Access
In just a few clicks, you can send a letter to lawmakers voicing your support for this issue.
Association
Help Shape Future Talent as a SEMA Scholarship Judge
SEMA is seeking volunteers to help students launch careers in the automotive industry as a Scholarship Program judge.
Advocacy
SEMA, PRI Rev Engines on New Era of Motorsports Advocacy, Add Two Roles
The organizations have added two key positions to expand legislative advocacy and grassroots activation for racing across the nation.
TOP STORIES - ALL
Association
SEMA Announces 2026 Board of Directors Candidates
Voting will take place online next month and is open to current SEMA-member companies.
Advocacy
TARIFFS: U.S. Reshapes Tariffs on Steel, Aluminum and Derivative Products
Importers face a big shake-up as President Trump updates Section 232 tariffs effective April 6.
Industry
Spy Shots: A 'Secret' AMG at Nurburgring and an Updated BMW 7 Series
It's an AMG so secret, we can't name it.
SEMA Show
Exhibiting at the SEMA Show This Year? Learn Strategies to Boost ROI
The two-day Exhibitor Summit delivers expert guidance, cost-saving strategies, networking and a preview of the completed and upgraded Las Vegas Convention Center.
Industry
New Products From ARP, LEER, American Powertrain, Denso
Check out these new products from aftermarket manufacturers.
SEMA Show
The Countdown Is On: 2026 SEMA Show Registration Opens on May 4th
A must-attend event on gearheads' bucket lists, the SEMA Show returns November 3-6 in Las Vegas.
Communities
SBN Seeking New Partners to Exhibit in 2026 SEMA Show Booth
The booth will again be an immersive space dedicated to visibility, connection and hands-on engagement for women in the automotive aftermarket.
Communities
HRIA Member Spotlight: South City Rod and Custom
Get to know their story in the SEMA News interview with South City Rod and Custom's owner, Bill Ganahl.
Communities
ORBA Acquisition Will Impact Public Lands Access--Find Out How
The webinar will help members understand what this acquisition means specifically for the SEMA Truck and Off-Road Alliance (TORA) community.
SEMA Show
Save Before You Even Arrive at SEMA With These Exclusive Airline Discounts
Get to Las Vegas for less with exclusive SEMA Show flight savings.
News
Racing News: IHRA Acquires Drag Racing School, NHRA Returns to Beech Bend and More
For more than four decades, Frank Hawley's Drag Racing School has delivered instruction to drag racers around the world.
News
Spy Shots: BMW M5 and Audi Q4 Facelifts Revealed
The Audi Q4 update has been a long time coming, and photographers finally captured this premium electric SUV uncamouflaged.
News
SEMA/PRI to Support RRDC Evening with Derek Bell MBE in Long Beach, April 16
This year's gala will be held at the Westin Long Beach Hotel in advance of the 51st Acura Grand Prix of Long Beach, the fifth race of the 2026 NTT INDYCAR SERIES season.
Communities
Webinar: What it Takes to Build, Grow and Sustain a Successful Automotive Shop
The first 20 SEMA members to register for the session in advance and attend the webinar will receive an Uber Eats voucher.
Industry
Automakers Unveil New SUVs, EVs at New York Auto Show
From electric three-row SUVs to rugged truck platforms, OEMs revealed what's coming next.
Communities
Final Chance: Grow Your Restoration Brand at the Spring Carlisle Show
Promote your product in a special showcase area at the event at no cost, plus attend a networking Happy Hour.
Advocacy
House Committee Reviews SEMA, ORBA-Supported Bill to Restore Public Land Access
In just a few clicks, you can send a letter to lawmakers voicing your support for this issue.
Association
Help Shape Future Talent as a SEMA Scholarship Judge
SEMA is seeking volunteers to help students launch careers in the automotive industry as a Scholarship Program judge.
Advocacy
SEMA, PRI Rev Engines on New Era of Motorsports Advocacy, Add Two Roles
The organizations have added two key positions to expand legislative advocacy and grassroots activation for racing across the nation.