TOP STORIES - ALL
SEMA Show
Seven OEMs to Showcase Innovation and Customization at 2026 SEMA Show
See what Ford Motor Company, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota plan during the November 3-6 event in Las Vegas.
Sponsored Content
F1 Arcade Brings Immersive Racing, Hospitality to SEMA Show Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
SEMA Show
New Products: 2026 SEMA Show Edition Featuring Klein Tools, Camburg Racing and More
The SEMA Show serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket.
SEMA Show
More Seats Added to SCRS Sessions, Plus I-CAR and TIA Education at 2026 SEMA Show
Discover hands-on training, business insights and technical education from three SEMA Show partner organizations.
SEMA Show
Go Beyond the Booths--Don't Miss These SEMA Show Experiences
Make the most of your SEMA Week with must-see attractions, industry celebrations, special events and countless opportunities to connect.
Industry
Hyundai Transys to Invest $560 Million in Georgia Hybrid Powertrain Manufacturing Expansion
The plans to update two existing facilities and add a third production facility will create 320 new jobs.
SEMA Show
Earn Recognition for Your Build's Quality Engineering at the 2026 SEMA Show
The award honors a SEMA Show featured vehicle that demonstrates exceptional engineering.
SEMA Show
ONE MONTH AWAY: The Countdown to SEMA Fest Is On
Payment plans for one of the biggest celebrations of music and car culture––Friday, November 6, in Las Vegas––are available until October 9. Tickets are limited; don't wait until they sell out!
SEMA Show
2026 SEMA Show Kickoff Breakfast to Feature Jay Leno, Harley-Davidson CEO Artie Starrs, Top Industry Awards
The annual pre-Show gathering delivers executive perspective, product discovery and company achievements ahead of Show floor opening.
SEMA Show
Docuseries Takes Viewers Behind the Scenes of Award-Winning Vehicle Builds
Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers.
SEMA Show
Register for SEMA, Help Protect What Drives the Aftermarket
The aftermarket's future depends on protecting the rights and businesses that keep it moving. See how SEMA's Government Affairs team is working to defend the industry.
Industry
Spy Shots: Audi RS Q5 Sportback, All-Electric Mercedes-AMG GT SUV
Get an early glimpse at two new models from the German automakers.
Association
Put Your Automotive Passion to Work With a Career at SEMA
SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive specialty-equipment industry.
SEMA Show
Your SEMA Show Hotel Is Waiting––Find the Rate and Location That Works for You
SEMA Showgoers can choose from a range of properties through the official hotel block--all at the best prices--and best locations.
Communities
#SheIsSEMA Spotlight: Jennifer Seaburn of Digital Throttle Leads With Proactive Energy
Get to know Seaburn through Digital Throttle Founder and President Bryan Robb's interview with SEMA News.
SEMA Show
Truck and Off-Road Brands Drive Innovation at the 2026 SEMA Show
Hundreds of exhibitors will unveil new products and technologies to qualified buyers, media and industry professionals from around the world, November 3-6, Las Vegas.
Communities
Find Your Community: A Guide to 2026 SEMA Show Council and Network Events
From casual happy hours and signature receptions to educational seminars, there's an event for every professional across the automotive aftermarket.
Industry
Oracle Lighting Expands Sales Team
Johnson will help grow the company's core aftermarket LED business while leading its expansion into fleet, motorcycle and powersports.
Sponsored Content
Turn 14 Distribution Brings High-Octane Presence to 2026 SEMA Show
From the golf course to the debut of the next vehicle build giveaway, Turn 14 Distribution is bringing elite networking to Las Vegas.
SEMA Show
Transportation for the 2026 SEMA Show: Shuttle Schedule, Monorail Discounts, Vegas Loop, Ride Sharing and More
By SEMA News Editors
SEMA Show
2026 SEMA Show Education Program to Deliver Expert Insights, Practical Learning Opportunities
Industry experts will share actionable insights on the trends, technologies and business strategies shaping the automotive aftermarket.
TOP STORIES - ALL
SEMA Show
Seven OEMs to Showcase Innovation and Customization at 2026 SEMA Show
See what Ford Motor Company, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota plan during the November 3-6 event in Las Vegas.
Sponsored Content
F1 Arcade Brings Immersive Racing, Hospitality to SEMA Show Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
SEMA Show
New Products: 2026 SEMA Show Edition Featuring Klein Tools, Camburg Racing and More
The SEMA Show serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket.
SEMA Show
More Seats Added to SCRS Sessions, Plus I-CAR and TIA Education at 2026 SEMA Show
Discover hands-on training, business insights and technical education from three SEMA Show partner organizations.
SEMA Show
Go Beyond the Booths--Don't Miss These SEMA Show Experiences
Make the most of your SEMA Week with must-see attractions, industry celebrations, special events and countless opportunities to connect.
Industry
Hyundai Transys to Invest $560 Million in Georgia Hybrid Powertrain Manufacturing Expansion
The plans to update two existing facilities and add a third production facility will create 320 new jobs.
SEMA Show
Earn Recognition for Your Build's Quality Engineering at the 2026 SEMA Show
The award honors a SEMA Show featured vehicle that demonstrates exceptional engineering.
SEMA Show
ONE MONTH AWAY: The Countdown to SEMA Fest Is On
Payment plans for one of the biggest celebrations of music and car culture––Friday, November 6, in Las Vegas––are available until October 9. Tickets are limited; don't wait until they sell out!
SEMA Show
2026 SEMA Show Kickoff Breakfast to Feature Jay Leno, Harley-Davidson CEO Artie Starrs, Top Industry Awards
The annual pre-Show gathering delivers executive perspective, product discovery and company achievements ahead of Show floor opening.
SEMA Show
Docuseries Takes Viewers Behind the Scenes of Award-Winning Vehicle Builds
Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers.
SEMA Show
Register for SEMA, Help Protect What Drives the Aftermarket
The aftermarket's future depends on protecting the rights and businesses that keep it moving. See how SEMA's Government Affairs team is working to defend the industry.
Industry
Spy Shots: Audi RS Q5 Sportback, All-Electric Mercedes-AMG GT SUV
Get an early glimpse at two new models from the German automakers.
Association
Put Your Automotive Passion to Work With a Career at SEMA
SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive specialty-equipment industry.
SEMA Show
Your SEMA Show Hotel Is Waiting––Find the Rate and Location That Works for You
SEMA Showgoers can choose from a range of properties through the official hotel block--all at the best prices--and best locations.
Communities
#SheIsSEMA Spotlight: Jennifer Seaburn of Digital Throttle Leads With Proactive Energy
Get to know Seaburn through Digital Throttle Founder and President Bryan Robb's interview with SEMA News.
SEMA Show
Truck and Off-Road Brands Drive Innovation at the 2026 SEMA Show
Hundreds of exhibitors will unveil new products and technologies to qualified buyers, media and industry professionals from around the world, November 3-6, Las Vegas.
Communities
Find Your Community: A Guide to 2026 SEMA Show Council and Network Events
From casual happy hours and signature receptions to educational seminars, there's an event for every professional across the automotive aftermarket.
Industry
Oracle Lighting Expands Sales Team
Johnson will help grow the company's core aftermarket LED business while leading its expansion into fleet, motorcycle and powersports.
Sponsored Content
Turn 14 Distribution Brings High-Octane Presence to 2026 SEMA Show
From the golf course to the debut of the next vehicle build giveaway, Turn 14 Distribution is bringing elite networking to Las Vegas.
SEMA Show
Transportation for the 2026 SEMA Show: Shuttle Schedule, Monorail Discounts, Vegas Loop, Ride Sharing and More
By SEMA News Editors
SEMA Show
2026 SEMA Show Education Program to Deliver Expert Insights, Practical Learning Opportunities
Industry experts will share actionable insights on the trends, technologies and business strategies shaping the automotive aftermarket.