With just five months to go, SEMA is on track to again deliver an exciting in-person SEMA Show at the Las Vegas Convention Center (LVCC), November 2–5. In addition, the LVCC’s newly constructed West Hall will ensure ample space for new Show features and enhancements.
When SEMA News caught up with Vaughn Gittin Jr. and Loren Healy via video conference, it was their first chance to catch a breath in weeks. Both drivers were dusting off from King of The Hammers and couldn’t wait to start sharing comments about the race, the new Bronco and the SEMAification of electrics.
This past December, the Performance Racing Industry (PRI) Road Tour wrapped up its ambitious nationwide schedule of visits to racing and performance businesses from Indianapolis to California. With the metrics and reviews now in, it appears that the tour will pay dividends to businesses in the racing category for a long time to come.
Since its inception in 2014, the SEMA Show’s annual Battle of the Builders (BOTB) has become one of the most anticipated events of SEMA Show week. While the cancellation of the 2020 Show in Las Vegas seemed to put the event on hold for a year, there was still plenty of industry interest in holding a BOTB-type event, even if done remotely.
Last November, the Performance Racing Industry (PRI) announced that its annual trade show in Indianapolis, Indiana, would not be taking place as scheduled in December. The announcement came after months of working closely with event staff and government officials to develop a plan for a safe and productive Show. Unfortunately, mounting uncertainty related to COVID-19 led the PRI staff to conclude that a productive in-person show was not feasible at the time.
SEMA Launch Pad, Presented by YEN, started in 2013 as a partnership between SEMA Education and the Young Executives Network (YEN). The goal was to promote entrepreneurship in the automotive aftermarket by giving young innovators and builders a chance to showcase their products before a panel of judges at the SEMA Show. Out of hundreds of aspirants who entered this year, five finalists were chosen to pitch their products at SEMA360 before a panel of industry experts.
One of the featured attractions at last November’s SEMA360 virtual event was the Builder Showcase, which featured the newest custom builds from SEMA-member companies around the world. More than 330 vehicles were available for participants to peruse at the Showcase, each with its own page of photos, video and specifications. From those, 40 were invited to participate in SEMA’s Battle of the Builders competition, with 12 selected as event finalists. We’ll have in-depth coverage of the finals in next month’s issue, but in the meantime, we thought we’d show you a few more entrants that were representative of the Builder Showcase entrants at SEMA360.
While the annual SEMA Show in Las Vegas has been postponed to November 2021, SEMA’s alternative “virtual” event, SEMA360, aroused widespread interest among the automotive specialty-equipment aftermarket when it was first announced last September. More than 700 companies signed up to participate in the event, held online November 2–6, 2020, and more than 300 exhibitor vehicles registered as well. What follows in these pages is a representative sampling of the vehicles that were in attendance at SEMA360.
Thousands of industry professionals logged onto www.sema360.com on Monday, November 2, to take part in SEMA360—a five-day online trade-only event in which attendees from throughout the world connected with automotive parts manufacturers while discovering new products, industry trends and ideas from leading experts in the specialty-equipment aftermarket.
The SEMA360 New Products Showcase winners were selected from more than 2,200 products across 16 different categories, including Collision Repair & Refinish, Mobile Electronics, Off-Road/4-Wheel Drive, Performance Racing and Performance Street. They represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.