Lately, the aftermarket has been asking a lot of questions surrounding youth engagement. Is the upcoming generation still interested in the automotive lifestyle? Is the industry doing enough to attract young people and set them on career paths? And, perhaps most importantly, what new ideas do they bring to the table? In what directions might they take the industry?
If the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.