We recently had the good fortune to speak with Bob Corwin, first vice president of Alliant Insurance Services, to discuss his company’s role and service offerings within ProPledge.

Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. As the president of Meguiar’s Inc., he’s seen the economic roller coaster trundle up and down many times before, but he’s never seen anything like the last couple of years.

In the April issue, we ran an extended look at what the ProPledge warranty assurance program is and how it can benefit member companies. Part of the ongoing development of the program is to profile its existing members as well as those that see the value and benefits of what ProPledge can offer.

Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight and winding roads, a breeze to park and flat-out fun to ride, they are primary conveyances in Asia and large segments of Europe.

Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it.

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase.  

Helping customers with a passion for all things hot rod, created the specialty-equipment industry. The creativity, obsession and power that enthusiasts pour into every project requires continual investment in the newest technology and build techniques.

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry.

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations.