SEMA has sought to protect motorized recreation on public lands for decades—with good reason. SEMA’s mission is to protect enthusiasts from unreasonable government actions that threaten their rides, whether on the highway or backcountry trails. It’s also harder to market off-road products when there are fewer places to enjoy them.
SEMA members manufacture, distribute and retail parts and accessories for use on passenger cars, trucks, recreational and special-interest collector vehicles of all kinds. These products include performance, functional, restoration and styling-enhancement equipment of various designs and performance specifications. However, many of these parts are required to meet a variety of state and federal laws and regulations. Complying with these requirements is no easy task, but it can be made easier with a simple understanding of which parts are regulated, who regulates them and how manufacturers can innovate new products for automobiles within the bounds of the law. The following summarizes regulatory oversight basics.
The fight against unfair automotive laws has been spearheaded by the SEMA Action Network (SAN) for nearly two decades. Citizen advocates—individuals from the industry and hobby alike—help shape the course of automotive-related proposals before they become law. While keeping its membership posted on legislative trends throughout the United States and Canada, the SAN offers easy-to-follow guidance on influencing bills in one’s jurisdiction. Urgent in nature, the SAN’s Legislative Action Alert e-mail messages immediately call constituents to speak out in a unified way about legislation making its way through the legislatures. This potent tool has a proven record of successfully swaying lawmakers on high-impact issues.
In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus. Celebrating its tenth anniversary, the caucus is a bipartisan group of state lawmakers whose common thread is a love and appreciation for automobiles.
For SEMA-member companies putting out great products these days, the challenge of illegal unauthorized copies is almost unavoidable. While some companies turn to the courts, federal agencies and law enforcement to confront counterfeiters, these avenues are frequently too expensive, ineffective or both. With the pervasive culture of counterfeiting in today’s global marketplace, SEMA members may be best served by also pursuing creative solutions that focus on branding, consumer awareness and unique packaging.
Mark your calendars! With Congress in full swing, it’s not too early to make plans to attend the 2016 Washington Rally (May 10–12). The May gathering will mark the 11th time SEMA members have assembled in our nation’s capital to advocate on behalf of the automotive specialty-equipment industry. A biennial tradition, the Washington Rally has raised SEMA’s profile within the halls of Congress and is an integral part of the association’s advocacy efforts.