OMIX-ADA, an independent manufacturer and wholesaler of Jeep parts and accessories, has announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project "Crush Recovery" at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas.

Calling all dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased, the new Off-Road Success Center, presented by OMIX/Rugged Ridge, provides business owners and decision makers who want to be in the dynamic Jeep and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.