The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association.
For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel.
Forty-one percent of manufacturers and 44% of retailers expect business to stay flat in 2010, compard with the same period last year.
Top products and experienced salespeople are half the battle in retail sales.
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff.
With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form.
Advantage Truck Accessories announced tonneau cover applications for the new 2009 Dodge RamBox
New point-of-purchase display ideas for your business.
SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.
In its earliest days, the automotive specialty-equipment industry was dominated by men.