Riding the momentum of social media's virtually unbridled growth,
consumer reviews have become a powerful, proven tool for spiking
company sales and are showing signs of becoming even more potent.
Indeed, 72% of online shoppers say that web reviews and ratings on
company websites and elsewhere influence their purchase decisions more
than any other factor, according to the 2010 Social Shopping Survey
authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]
Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”
Most experts agree that optimizing a company’s website is the most important initial element of selling online.
March 2, 2010
SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.
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