Tom’s 4x4 Superstore’s Blueprint to Continued Growth Starts With Customer Service
Tom Pickett has been a Jeep enthusiast for most of his life. He bought one at the end of 2009 but quickly realized that there was nowhere to buy parts for it in Chattanooga, Tennessee. So, in February 2010, he decided to walk away from a lucrative career in automotive manufacturing and build the foundation for Tom’s 4x4 Superstore—a Jeep and off-road parts supplier and installer that officially opened in June of that year.
If you think texting while driving is a distraction, imagine changing 45-rpm records while barreling down the highway.
The SEMA Launch Pad competition, in which automotive innovators under the age of 40 showcase their business plans for marketing a product or service, has returned for 2014. Last year’s inaugural winner was Jonathan Mill for the E-Stopp, a pushbutton emergency brake and anti-theft device for custom vehicles.
According to a SEMA study on the utility task vehicle (UTV) market, nearly 82% of UTV owners have purchased or plan to purchase equipment upgrades for their vehicles. This means that 410,000 households in the United States buy UTV accessories, with the average enthusiast spending $1,700 on parts.