There are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.
The SEMA Memorial Scholarship Fund has awarded $150,000 to 58 individuals this year. This includes 45 SEMA scholarships presented to current students, and 13 loan-forgiveness awards presented to employees of SEMA-member companies. On behalf of the industry, we offer congratulations and continued success to the following award winners.
Located in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time. Soon Seidner was adding motorcycles to his inventory, becoming one of California’s first Yamaha franchises.
Although it’s likely that the industry is feeling the SEMA crunch and busy preparing for the Show, it’s important to stay up-to-date and in-the-know about what to expect at the upcoming event. Be sure to carve time out of your day to read what’s happening. Identifying your “must-read” publications will help you be more efficient with your time. As with all SEMA publications, this magazine will be packed-full with Show-related news.
Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.
On July 10, 2015, SEMA members joined with car clubs and thousands of enthusiasts to celebrate the sixth annual Collector Car Appreciation Day (CCAD). A wide range of official events was held in the United States, Canada and France to commemorate the day, designated by SEMA-requested U.S. Senate Resolution 196 (S. Res. 196), sponsored by Sen. Richard Burr (R-NC) and Sen. Jon Tester (D-MT).