Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.
No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure.
Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and printing a company’s product catalog, newsletters or periodicals. In addition, the time of year the pieces need to be created can also be a heavy burden on many companies’ bottom line.
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