News and updates from SEMA's councils and committees.
August 24, 2010
Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.
Marketing online is essential to a company’s growth and future success,
and with technology and tactics changing by the minute, a strategy that
worked yesterday may not be the best way to do things today. The SEMA
Online Marketing Conference at the 2010 SEMA Show will help novices and
veterans alike to navigate the dynamics of this shifting landscape.
Experts will present on a number of subjects, including the essentials
of search engine optimization (SEO), search engine marketing (SEM),
landing page optimization, local search, pay-per-click (PPC), social
media marketing, website analytics, forums and blogs, video and more.
Following in the footsteps of the popular Facebook social games,
FarmVille and Mafia Wars, is the release of Car Town, created by Cie
Games that aims to satisfy the user’s passion for automobiles while
helping automakers and specialty-equipment manufacturers to reach a new
audience via social media and online advertising.
News and updates from SEMA's councils and committees.
Masters Entertainment Group, Inc. (MEG) has announced its newest
television series “Motorhead Garage” featuring Sam Memmolo and Dave
Bowman, formerly of “Shadetree Mechanic” and “Two Guys Garage.”
With the SEMA Show less than three months away, exhibitors are spending
time planning displays, prepping products and projects, marketing to
potential customers and much more. With planning in full swing,
exhibitors should not overlook the opportunities to trim down Show
expenses by taking advantage of discount pricing and available Show
services. For example, one of the services currently in place for the
Show is the availability of shuttle buses that travel to and from the
Las Vegas Convention Center, helping Showgoers avoid lengthy cab lines
and inflated cab fares.
Matchmaking Program, Online Show Directory and Show Planner are just a few of the resources SEMA Show organizers have developed to maximize the Show experience for exhibitors and buyers.
SEMA Show attendees can use My Show Planner to map out meetings and events before arriving in Las Vegas, and maximize their time on the floor.