Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone. This article is focused on helping you hire salespeople for the right reasons—and in the right way.

News and updates from SEMA's councils and committees.

Packaging is about more than protecting a product during shipping, handling and storage. It’s an extension of the product itself. When properly executed, good packaging reduces costs while branding and promoting the company and the product to consumers. Ultimately, it’s all about promise and performance to the buyer.

News and updates from SEMA's councils and committees.

Collectible car experts gathered at the Petersen Automotive Museum, July 8, to celebrate National Collector Car Appreciation Day, taking part in panel discussions that included renowned custom and classic car experts talking shop.

More than 20 magazines and website administrators mixed it up at the Auto Club Dragway ¼-mile strip with street-type racers for a good time and a good cause.

Pinewood vehicles, built by children from Childhelp and Victory Junction Camp, will race against the clock during the SEMA Pinewood Drag Races on July 29. With a donation of only $95, you can personally sponsor one of the childrens' vehicles and help these worthy charities. 

SEMA will distribute a total of $112,000 to 68 individuals through the SEMA Memorial Scholarship Fund. For 2011, 56 scholarships were awarded to those pursuing careers in the industry, and 12 loan-forgiveness awards were presented to qualified employees of SEMA-member companies.