SEMA, working on behalf of California specialty-vehicle enthusiasts (street rods, custom vehicles, kit cars and replicas) and in cooperation with the Department of Motor Vehicles, Bureau of Automotive Repair, Air Resources Board and Attorney General’s office, has resolved a complex and threatening issue to this market segment and the industry it serves.

American Express OPEN followed two cardmembers through last year's SEMA Show to document tactics that both exhibitors and attendees use to maximize their time in Vegas. 

Ford SEMA Show Reception Moves to Motor Trend Proving Grounds

Test Drive a Ford Fiesta Before its U.S. Arrival

The 2009 SEMA Show and Benchmark Entertainment have joined forces to create an exclusive opportunity for attending companies to promote their businesses via several award winning, nationally syndicated radio shows such as Car & Driver Radio, Road and Track Radio, Sound and Vision Radio, Cycle World Radio and Home Live Radio.

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

The Inside SEMA section of SEMA News continues its monthly highlight of SEMA management, with this month's edition featuring SEMA Vice President of Councils & Membership Nathan Ridnouer. SEMA News recently interviewed to uncover how councils can assist members in a tough economy, council activities planned for the Show and the new ways the association is delivering benefits to the membership.