SEMA Announces New Product Showcase Award Winners

(November 11, 2009)

Contact: Della Domingo
909-396-0289, ext. 130


DIAMOND BAR, Calif. (November 11, 2009) – SEMA, the Specialty Equipment Market Association, announced the New Products Award winners last week, during the 2009 SEMA Show in Las Vegas, Nevada. Criteria that ranked high on the judges' selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2010 New Products Award Winners are:

Best Engineered New Product
Winner: Cequent Performance Products, NV2 Bike Carrier
1st Runner-Up: Best Engineered New Product, RideTech (Air Ride Technologies Inc.), RideTech Select Series Shock Absorber Technology
2nd Runner-Up: Best Engineered New Product, Drake Automotive Group, 2008-Up Dodge Challenger Billet Strut Tower Brace (Part # MO-280001-BL)

Best New Exterior Accessory Product
Winner: Bushwacker Inc., JK Trail Armor Rocker Panel and Sill Plate, Rear Corners, Hood Protector
1st Runner-Up: Best New Exterior Accessory Product, Curt Manufacturing, Euro Series Ball Mounts
2nd Runner-Up: Best New Exterior Accessory Product, EXtend-A Haul, Extend-A-Haul

Best New Interior Accessory Product
Winner: Bully Dog Technologies, Watchdog
1st Runner-Up: Husky Liners, WeatherBeater Custom Molded Floor Liners
2nd Runner-Up: Ultimate Truck Gear Ltd., UTG - Billet Aluminum Instrument Pods

Best New Merchandising Display
Winner: MacNeil Automotive Products Ltd., WeatherTech Floor Mat Rolling Waterfall Rack with Add-On Display
1st Runner-Up: Dee Zee Inc., Dee Zee 3-Tier Poly Chest Display
2nd Runner-Up: Flaming River Industries, Countertop Billet Joint U-Joint Display

Best New Mobile Electronics Product
Winner: PLX Devices Inc., Kiwi Wifi
1st Runner-Up: Palmer Performance Engineering Inc., DashCommand
2nd Runner-Up:  GoPro, HD Motorsports HERO

Best New Off-Road/4-Wheel Drive Product
Winner: Rescue 42, JackMate
1st Runner-Up: American Expedition Vehicles, ProCal Module
2nd Runner-Up: Bushwacker Inc., JK Flat Style Flare - Front and Rear Set

Best New Packaging Display
Winner: AE Distributing, Countour HD 1080P
1st Runner-Up: Grant Products, Airbag Steering Wheel Pkg
2nd Runner-Up: Putco Inc., NOVA Bulb

Best New Performance-Racing Product
Winner: Phenix Industries, Speedlox
1st Runner-Up: Zeitronix, Ethanol Content Analyzer Kit
2nd Runner-Up: Calculated Industries, Hot Rod Calc

Best New Performance-Street Product
Winner: Sprint Booster USA, SPRINT BOOSTER for the 2010 Camaro Manual Transmission
1st Runner-Up: McLeod Clutches, McLeod M-800 Series 5-Speed Manual Transmission
2nd Runner-Up: Nitrous Express, SAFE (Stand Alone Fuel Enrichment) Nitrous Enrichment Tank

Best New Powersports Product
Winner: Dakota Digital Inc., MCL-2000 Series Harley Davidson 4.5" Tank Mount Digital Instrument Systems
1st Runner-Up: Baja Designs/Soltek Light Systems, Strykr Adventure Light
2nd Runner-Up: SSV Works, WP-ORZ

Best New Street Rod/Custom Car Product

Winner: MasterShift, MasterShift Shift Lever Relocation Hardware for TKO and T56 Transmissions
1st Runner-Up: American Autowire, Highway 15 Nostalgia Hot Rod Wiring Kit
2nd Runner-Up: Coker Tire, Excelsior Stahl Sport Radial

Best New Tools and Equipment Product
Winner: TCA Toolstorage, TCA HD 41" Tool Storage Solution
1st Runner-Up: Z Wrench, Z WRENCH
2nd Runner-Up: Orange Electronic Co. Ltd., Orange Programmable Sensor System

Best New Van/Pickup/Sport-Utility Product
Winner: Pilot Automotive Inc., Tailgate Lock
1st Runner-Up: Extreme Max Products, ATV RampXtender
2nd Runner-Up: Dee Zee Inc., Dee Zee Small Poly Chest

Photos of all the products from the SEMA Show New Products Showcase are available online at:

About SEMA
Founded in 1963, SEMA represents the $38.1 billion automotive specialty-equipment industry and has 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the automotive specialty-equipment industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or

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