This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Productivity Quality Center has identified as one of three major hurdles to developing best practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.

Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual. While the automakers deliver an amazing variety of products to fit dozens of market niches, they cannot possibly create a unique vehicle for every unique customer. Accessory and performance product fill that void, allowing unlimited and complete personalization of any car and truck.

Tune in to SPEED TV on December 13 to see highlights from the 2009 SEMA Show, including hot new products and exhibitors. Click through for additional details. 

Not only the year’s best opportunity for the specialty-equipment industry to do business, the SEMA Show also serves as the incubator for trends both flashy and functional.

Decked-out with custom mods inside and out from SEMA member companies, this  2009 Ford F-150 Super Crew 4x4 is now up for auction on eBay, with proceeds from the sale benefitting SEMA Cares charities ChildHelp and Victory Junction Gang Camp.