SEMA Ignited, a new post-Show event, will offer exhibitors and industry partners an opportunity to reach an expanded audience, including media and consumers.

In 2013, sales of automotive specialty-equipment products reached $33 billion—a 6.7% increase over the previous year, according to the 2014 SEMA Annual Market Report.

The new SEMA Ignited event is generating a lot of buzz, with industry professionals and auto enthusiasts sharing their thoughts about the Friday-night attraction taking place immediately after the SEMA Show.

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip.