Casting Call: New SEMA Event Provides Opportunity for 10 Builders and Their Cars

By John Stewart

  SEMA Cruise, SEMA Ignited
The new SEMA Ignited event will take place after the SEMA Cruise, Friday, November 7, from 4:00 p.m.–10:00 p.m. at The LINQ in Las Vegas.

SEMA Ignited, a new post-Show event, will offer exhibitors and industry partners an opportunity to reach an expanded audience, including media and consumers. The event will include a spectacular collection of vehicles from the SEMA Show.   
This year a panel of top automotive editors will select 10 deserving builders and their vehicles to appear center stage at SEMA Ignited and be featured in a nationally televised special that SEMA is sponsoring. The TV program will highlight the hot trends from the SEMA Show and feature the unique builds and the artistry of the top 10 builders. The evening will culminate in awarding the “SEMA Battle of the Builders” trophy to this year’s top vehicle and its builder.
SEMA is producing the SEMA Ignited event to help stoke consumer awareness and excitement by highlighting the impressive vehicles, products and personalities gathered in Las Vegas for the SEMA Show. As such, participation in the SEMA Battle of the Builders is open to the full range of builders and vehicles, including trucks, hot rods, street rods, off-road, motorsports, sport compacts, luxury exotics and the like.

Builders interested in participating in the event and TV production should complete an online form.

If selected, the builders and vehicles will be featured at the SEMA Show and SEMA Ignited event (deadline for consideration is Friday, September 19). Selected builders must also agree to make their shop available for video work leading up to the event.

The Friday night SEMA Ignited event will take place at one of the newest landmarks in the Las Vegas—the High Roller observation wheel at the LINQ entertainment district.

For more information, e-mail