During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovation in the hot-rod market. More than 70 exhibitors set up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital. [Read more]

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides opportunities for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment. [Read more]

Exhibitors can disseminate news material, press releases and press kits through the SEMA Show Media Center. By making news and information available through the Media Center, which serves as a home base for the thousands of editors and reporters who attend the Show, exhibitors can maintain a constant flow of company information to media members.
Subscribe to SEMA Show