Truck, SUV and off-road enthusiasts are among the most passionate consumers, as they continue to personalize their trucks and invest in their hobbies. Despite increasing gas prices, the truck, SUV and off-road market generated about $5.6 billion in annual sales in 2009, making the market the industry’s second largest segment.

With the SEMA Show less than three months away, exhibitors are spending time planning displays, prepping products and projects, marketing to potential customers and much more. With planning in full swing, exhibitors should not overlook the opportunities to trim down Show expenses by taking advantage of discount pricing and available Show services. For example, one of the services currently in place for the Show is the availability of shuttle buses that travel to and from the Las Vegas Convention Center, helping Showgoers avoid lengthy cab lines and inflated cab fares.

Top GM exec will discuss how advanced OE technology impacts the performance industry and the opportunities it creates for specialty-equipment businesses.

Matchmaking Program, Online Show Directory and Show Planner are just a few of the resources SEMA Show organizers have developed to maximize the Show experience for exhibitors and buyers.

SEMA Show attendees can use My Show Planner to map out meetings and events before arriving in Las Vegas, and maximize their time on the floor. 

Every SEMA Show exhibitor is offered a free listing in the Show Directory, one of the most important resources for promoting your presence on the showfloor.

2010 SEMA Show exhibitors can gain an edge on the competition by hiring celebrities to man their booths or displaying a famous vehicle.

Don't miss your last opportunity to call attention to your brand, your new products and your company news in the SEMA Show Daily, the only printed publication serving the SEMA Show.

A photo gallery of Mini Coopers from Aries Automotive, Double Down Motorsporrs, Auto-Tech Interiors Inc., ESAB Welding & Cutting Products, ARP Inc., Soundpex Electronics and Motormusicmag.com from the 2009 SEMA Show.

The SEMA Show is a once-a-year epicenter for automotive accessories. It’s more than 1,500 exhibitors offering their best products and services to more than 100,000 attendees. The must-see attraction for many is the one-of-a-kind vehicles on display throughout the Las Vegas Convention Center. For others, however, the real eye candy is getting a look at the tools and equipment that builders are using to create those masterpieces. [Read more]