Now in its seventh year of existence, Hot Rodders of Tomorrow (HROT) enables young automotive enthusiasts to develop and show off their mechanical skills while being exposed to the automotive specialty-equipment industry. The organization’s purpose is to replenish the aging automotive field with essential future talent by expanding high-school education programs and providing career guidance to students while promoting the value of teamwork.
“We started out recruiting high-school and college students and soon realized where the need was,” said Jim Bingham, HROT chairman and president/CEO of Winner’s Circle Speed & Custom based in Joliet, Illinois. “At the high-school level, we can get kids pointed in the right direction; we’re actually changing lives. It sends a chill down your spine when you see what you’ve done for these kids; we’re getting them to go to school.”
The SEMA Show is the premier automotive specialty products trade event in the world. Not open to the general public, the annual business event draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.
With your company’s pre-promotion complete, and the 2014 SEMA Show now a memory, it’s time to cement sales by reaching out to buyers post-Show.