Ford may follow up the arrival of its high-performance off-roader with a crew cab version.

It's been said before: For a product to be successful, the outside of the box is just as important as what's inside. A product's packaging or merchandising display may be the first and only opportunity to grab a customer's attention.

News and information from SEMA's councils and committees.

Looking for a unique, modern Mustang convertible? Bid on the 2010 BFGoodrich/Hurst Mustang at Barrett-Jackson to benefit the new Victory Junction Gang Camp in Kansas City, Kansas.

The SEMA Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

News and information from SEMA's councils and committees.

Now more than ever, the specialty-equipment industry needs strong, visionary leadership. SEMA's 2010 Board of Directors Nominating Committee asks you to choose the industry's most talented leaders for a seat on the SEMA Board of Directors.

Business publications reported in the past few days that online shopping grew as much as 5% from 2008 to $27.1 billion in revenue during this holiday season. Love it or hate it, the Internet has become a prolific sales stream, and every forward-looking company must address online sales as part of its marketing strategy. An exclusive new SEMA webinar—"The Essentials of Online Marketing"—provides participants with must-know information about how to capture market share and increase sales.

SEMA is alerting its members that a one-page form they may receive offering a "free" business directory listing is not free when you sign the form. Examples of these business directories include “World Business Guide,” “World Business Directory,” “Expo-Guide” and “The Fair Guide.” The guides are generally operated from Austria, Mexico, the Netherlands, Slovakia, Spain and other countries. SEMA recommends that you not complete these types of listing forms.

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. Three reports are available, one each for manufacturers, WDs and retailers.