SEMA has negotiated low rates at dozens of Las Vegas hotels for the 2010 SEMA Show, including the new ARIA and Mandarin Oriental.

Exhibitors at the 2010 SEMA Show will, for the first time, determine the "Vehicle Manufacturer of the Show," a program that has evolved to best reflect the industry's trends and direction.

The first-ever SEMA Show Exhibitor Summit will get your business up-to-speed with the info, techniques and skills to guarantee a profitable and successful 2010 Show—and it's FREE.

Chip Foose will again bring his design and fabrication mojo to the SEMA Show N' Shine summer car show, July 24, in Pasadena, California.

News and updates from SEMA's councils and committees.

The 9th annual Manufacturers' Rep Council (MRC) Rep Conference has changed venues to Las Vegas and will take place during the 2010 SEMA Show.

Childhelp, a non-profit organization headquartered in Scottsdale, Ariz., dedicated to helping victims of child abuse and neglect, presented SEMA with the Childhelp 2010 Corporate Award at a luncheon on April 14 at the annual Childhelp Day of Hope Ceremony in Washington, D.C.

Tried-and-true elements, such as cost, product differentiation and market segmentation still hold sway in marketing campaigns. But recent studies confirm what most business have experienced over the past couple of years: Digital marketing is assuming a far greater presence—and taking up a larger chunk of budget—than traditional channels, such as TV, print and radio advertising. [Read more]

SEMA Show exhibitors! Are you looking for a way to maximize your exposure at the 2010 SEMA Show? Consider hosting a table at the Industry Awards Banquet, Thursday, November 4, at the Las Vegas Hilton Hotel.

Amidst a difficult economic environment and increased gridlock in Washington, D.C., and in state capitols across the country, the SEMA Action Network (SAN) continues to influence positive legislative action for automotive hobbyists and small businesses serving the specialty-equipment industry with recent achievements that include a pro-hobby provision in the popular "Cash for Clunkers" bill.