SEMA News regularly publishes new product information from manufacturers as a service to the industry. Product information included in SEMA News will be published on a first-come, first-served basis, edited for length, and chosen based on relevance and image quality. Included below is a compendium...

The entire world was thrown a curveball called COVID-19 in 2020. In order to survive, businesses have had to adapt by using various techniques, including implementing social-distancing measures or going completely virtual. SEMA’s councils and networks are no exception. We spoke with leaders of each...

The SEMA market research department’s primary focus is to develop research reports on consumers and the automotive aftermarket industry to help SEMA members make better business decisions. In addition to providing rich data for businesses, the SEMA market reports available at www.sema.org/research...

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA government affairs office is to stay on top of all relevant state and federal legislation and...

Last September, the SEMA Data Co-op (SDC) announced that it had acquired PartsHub, a cloud-based product data management company that offers catalog management solutions designed to enhance a manufacturer’s ability to create and update industry-standardized product information, regardless of the...

The German tuning association Verband der Automobil Tuner e. V. (VDAT) has won an important battle in its lengthy litigation against German sports car manufacturer Porsche. Germany’s second-highest court—the Higher Regional Court of Stuttgart—has ruled that Porsche cannot deny access to its parts...

There’s no denying that recent supply-chain disruptions are putting a two-fold crunch on many aftermarket sellers. On one hand, consumer demand for aftermarket products is surging as enthusiasts turn to do-it-yourself automotive projects to while away the hours of COVID-19-induced shutdowns. On the...

Mark Donohue’s Sunoco-blue Penske-Hilton Camaro dominated the ’68 Trans-Am season, winning 10 of the series’ 13 races (including eight in a row). Donohue had such a big points lead over the teams backed by Ford and American Motors going into the Mission Bell 250 that Motor Trend’s Eric Dahlquist...

With remote workers now a critical component of many businesses, managers and staff are increasingly turning to easy-to-use video meeting software to assemble quick get-togethers over the internet. The tools differ from more sophisticated teams collaboration software in that they generally focus...

’21 Ford Ranger Tremor: The vehicle is wearing some body-hugging camo on the front and rear ends, though there doesn’t appear to be much different about the body except for a body-colored lower front fascia.’21 F-150 Raptor: the new Raptor will be powered by a supercharged 5.2L V8 straight from the...