By SEMA News Editors In collaboration with General Motors (GM), the SEMA Garage is hosting a next-level measuring session like never before, featuring EIGHT brand-new '25 GM vehicles all in one place! ✔ 3D Scan and Measure ✔ Develop Products ✔ Test-Fit Prototypes ✔ Exclusive Close-Up Experience SEMA...

Companies can generate excitement for products and Show-related announcements, such as guest appearances, new products planned for display, special booth vehicles, giveaways and more.

Compiled by Cristian Gonzalez Last year's SEMA Battle of the Builders overall winner crown went to Noah Alexander and the '68 Dodge Charger from the Hot Rod/Hot Rod Truck category. A new band of builders is readying their project vehicles to take the stage at the 2025 SEMA Show in Las Vegas for the...

By SEMA News Editors Turbo Tires, an Irwindale, California-based, high-performance tire manufacturer, has promoted Todd Tyler to president of the company, effective immediately. Tyler has been with the company for three years and will continue to serve as Chief Financial Officer and Chief Operating...

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) named Nic Brooks, director at Adventure Lifestyle, as the council's newest spotlight member. Get to know Brooks in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road industry?  Nic...

By Ashley Reyes SEMA member companies still have time to sign up for the Emerging Trends & Technology Network (ETTN) Career Fair at SEMA Garage Detroit, a unique opportunity to connect with passionate students and recent graduates who are eager to launch their careers in the automotive aftermarket...

Recognize the people and companies who go above and beyond to serve their communities and advance their market segments.

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) is excited to announce its networking mixer taking place during the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21, 2025, from 5:00 p.m. to 7:00 p.m. EDT. RSVP here. Located in the Staybridge Suites, the...