From the first green flag at Carolina Motorsports Park to the high-speed thrills at Road America, the Turn 14 Partner Lounge has become a home base for our customers and partners alike.

By SEMA News Editors Veteran Leader Alicia Boler Davis Named President of Ford Pro Ford Motor Company announced that Alicia Boler Davis, an accomplished executive with more than 30 years of experience in automotive, technology and customer experience, has been named president of Ford Pro, effective...

By Ashley Reyes The SEMA Future Leaders Network (FLN) has named Martin Klepper, technical assistant/customer-service representative for motorsports at Antigravity Batteries, as the network's newest spotlight member. Get to know Klepper in his interview with SEMA News below. SEMA News: What is the...

The discussion will focus on why it's crucial to plan ahead and address these components before the first snowfall.

Stay up-to-date on the latest deadlines and take advantage of exhibitor programs designed to increase brand exposure at the 2025 SEMA Show.

By Ashley Reyes Registration is now open for exhibitors to participate in the 2026 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket industry's premier event for establishing connections between motorsports parts manufacturers and media professionals. Taking...

Help us honor a SEMA Show featured vehicle that showcases exceptional engineering that extends beyond its physical appearance.

By Ashley Reyes In today's world of social media, where content is king, it takes a creative mind, authentic storytelling and high-quality content to capture and keep an audience's attention. For automotive content creators, this means producing photos and videos that are not only entertaining to...

SEMA answers all your questions on the recent EPA announcement, including what's impacted, what's not and why it's important to the aftermarket.

Take control of your SEMA Show schedule with the new online dashboard that lets you instantly add education sessions, build a personalized itinerary and more.