By Ashley Reyes
For three decades, the SEMA Motorsports Products & Media Council (MPMC) has provided motorsports parts manufacturers the opportunity to take part in up to 42 focused, half-hour meetings with media professionals during its three-day Media Trade Conference. Registration for the 2027 event, taking place February 2-4, in Orlando, Florida, is open now at mediatradeconference.com.
Unlike larger events like the SEMA Show or PRI Show where manufacturers are focused on connecting directly with buyers, the Media Trade Conference offers a dedicated environment for manufacturers to establish quality relationships with the storytellers who can put their products, innovations and company news in front of the right audience.
"This industry is built on networking, and the connections you make [at the Media Trade Conference] can last a lifetime," said Don Meziere of Meziere Enterprises. "We're all passionate about the motorsports industry, performance, car culture and clean builds. Everyone here has something to teach and something to learn. That's what makes the Media Trade Conference special––bringing like-minded people together to share and exchange ideas."
While traditional print publications remain an important part of the media landscape, consumers today are increasingly turning to social media, podcasts and video content to learn about new products. The Media Trade Conference gives brands direct access to the content creators and media professionals who will drive coverage and purchasing decisions in 2027.
Register Early and Save
Manufacturer registration is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members.
Exhibitors can save on registration by signing up before the September 8 early-bird pricing deadline. Media registration will open in October. To learn more and to register, visit mediatradeconference.com.
