By Wendy Miles The SEMA Emerging Trends & Technology Network (ETTN) has created the Engineering & Tech Exchange, a private Facebook Group created exclusively for ETTN members. More than just another online forum, this is a dedicated space where industry professionals can come together to connect...

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. Level Ride Air Suspension MFT Consolidated, doing business as Right Apex, Inc. South Fork Body and Restoration Thomas...

At first glance, this 2017 Lincoln Continental appears to be a refined modern luxury sedan, but beneath its elegant exterior lies one of the most ambitious engineering transformations submitted for the 2025 SEMA Best Engineered Vehicle Award. Built by Jack Parnoutsoukian of Build It Yourself, this...

As engineering teams across the automotive aftermarket continue to generate massive amounts of data, one challenge remains constant: how to turn that data into clear, confident decisions. On Tuesday, May 19, 2026, the Emerging Trends & Technology Network (ETTN) will tackle this issue head-on with...

The SEMA Hot Rod Industry Alliance (HRIA) named South City Rod and Custom as the council’s newest spotlight member. Get to know their story in the SEMA News interview with South City Rod and Custom’s owner, Bill Ganahl, below. SEMA News: When was your company founded? Bill Ganahl: I started as a...