The SEMA Professional Restylers Organization (PRO) is highlighting its members through the council's Build of the Month social media campaign. To be considered for PRO's Build of the Month, post a photo of your recent vehicle package and tag #PROBOM on your social media posts, or contact PRO Council...

The SEMA Professional Restylers Organization (PRO) is thrilled to celebrate the milestone anniversaries of its members. The Council is grateful for their support and remarkable achievements within the automotive restyling industry and community. PRO members celebrating 25+ years: 3M Automotive...

The SEMA Professional Restylers Organization (PRO) has named Chris Ierardi, national sales manager at Eastman Performance Films, as the council's newest spotlight volunteer. Get to know Ierardi in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? ...

The SEMA Professional Restylers Organization (PRO) has released a new edition of the PRO Sales Training Manual, a unique resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from the manual that outlines an...

The automotive specialty-equipment industry continues to see growth, strong demand, and less volatility this year, according to the new "SEMA State of the Industry–Spring 2024 Report," a bi-annual report focusing on the current business climate, key industry trends and metrics. The report is...