Motorsports has been a profit stream for many specialty-equipment companies for decades, from those that manufacture and sell parts for race cars and trucks to those that take advantage of the advertising opportunities the often large crowds of spectators at these venues present. SEMA Market...

How do you advertise and promote your business and products? SEMA members recently said that car shows were the number-one avenue for product promotion, according to SEMA market research. From having parts installed on a project car to making actual connections with consumers by having a booth at a...

Over 25% of respondents indicate that they currently own some type of vehicle navigation system, according to results from the Morpace Inc. Omnibus Study fielded in July 2008. The rate of ownership of this technology is highest for married respondents and those earning at least $50,000 annually, and...

Despite slumps in pickup sales, the more than 1,000 pickup owners surveyed for a SEMA-commissioned study indicate that consumers within this market segment are still planning to customize their vehicles.

SEMA Show exhibitors have one week left to reserve their free listings in the SEMA International Buyers' Guide. The annual buyers' guide is shipped to every U.S. embassy and distributed to every international buyer at the SEMA Show and automotive trade shows worldwide. All exhibitors and SEMA...

More than 4,000 international buyers have pre-registered to attend the 2008 SEMA Show. Exhibitors: Find out which international buyers are interested in your products by visiting www.SEMAShow.com/tradeleads.

SEMA Show exhibitors are invited to attend the largest industry international networking event of the year, designed to bring together international buyers and manufacturers. A registration form is available online at www.SEMAShow.com/happyhour. Note that pre-registration is required, and while...

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Honoring a 24-year tradition of awarding scholarships to students pursuing careers in the automotive industry, SEMA is awarding 93 students more than $130,000 in scholarships for the 2008–2009 academic year. The SEMA Memorial Scholarship Fund began awarding scholarships to students pursuing careers...