NEW OWNER: Ross Brawn has been approved as the new principal owner of the former Honda Formula One team. The name has been rechristened Brawn GP Formula One Team and will field cars for Jenson Button and Rubens Barrichello. THE UNVEILING: Audi unveiled its new R15 TDI that will make its racing debut...

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Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Increasing Profits With Fewer Customers," March 12, 2009, 10:00 a.m. (PDT)

In February, the SEMA PADI improved 7 points, increasing from 36 in January to 43 this month. Youth market consumers, who are often referred to as Gen Y, helped to drive up the index by indicating plans to purchase racing and performance products more so than in January. And while purchase plans...

Automotive enthusiasts are most likely to purchase specialty equipment on an Internet retail store website, according to recent enthusiast survey results, but that is not to say that all accessories are purchased online. Alarm systems and window tinting were most often purchased at a custom shop...

Every year automotive enthusiasts are surveyed by SEMA, dubbed the Automotive Lifestyles study, in order to learn about their accessorization trends and buying behaviors. When sufficient numbers of owners of particular vehicle models are surveyed, their specific personalization habits are profiled.

SEMA recently visited two WD shows on opposite ends of the country in order to find out from jobbers how their businesses are holding up despite today’s down economy. While it was expected that many would claim sales are down, nearly one-third of the small sample of jobbers surveyed said business...

Vehicle customization has been growing rapidly in China. Industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5–$15 billion. With a 1.3 billion population, vehicle sales reached 93% of the U.S. passenger vehicle sales, according to data provided by J.D. Power and...