As the premier automotive accessories trade show in the world, the SEMA Show issues nearly 3,000 individuals with media credentials each year. Hundreds of media have already confirmed their plans to cover the 2010 SEMA Show, including the hosts of "Two Guys Garage" and "Truck U."

Come join us to honor new SEMA Hall of Fame members Richard “Dick” McMullen, Chuck Schwartz and Van Woodell, as well as recognize the service of incoming and outgoing Board members.

One of eight super sessions at the Business Technology Symposium (BTS) powered by the Street Performance Council (SPC), "Better Data = More Sales," will be presented by Rob Eberhart, director of Internet solutions at DCi, on Friday, July 23, 9:00 a.m.–5:00 p.m., at the Pasadena Convention Center...

A photo collection of Porsches from the 2009 SEMA Show.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

From California to Canada, collector car enthusiasts take to the roads on July 9 to represent their hobby and passion.

Do you have a comprehensive strategy in place to protect your intellectual property rights (IPR)? While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names and copyrighted materials (such as website...

In a crowded marketplace, you can’t afford to miss a beat with a new-product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals.