The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool...

E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your...

The SEMA Education Institute (SEI) provides a series of valuable presentations for all types of automotive specialty-equipment businesses. The sessions provide members with brief, one-hour programs that cover topics ranging from marketing and sales strategies to economic outlook and aftermarket...