Marla Moore has been involved in the automotive specialty-equipment industry for 30 years, working with mentors that included SEMA icons such as Mark Heffington, Ron Coleman, Scooter Brothers, Jim McFarland and Amy Faulk. In fact, it was Faulk—a founding member of both the Motorsports Parts...
SEMA members tell us that market research is at the top of their list as a key member benefit. That’s understandable: With good research it’s possible to plan ahead, take advantage of growing trends and navigate thoroughly challenging times. With no research, or poorly conducted research, we’re all...
The restyling market experienced a steady decline in sales at the retail level from 2007 through 2009, according to SEMA research, going from $4.23 billion in 2007 to $3.79 billion in 2009. The main factor contributing to the fall in the market was the recession, which led to a major decline in...
Over the past 100 years, tires and the wheels that support them have gone through significant changes as a result of technical innovations in design, technology and materials. No single factor affects the handling and safety of a car more than the tires and wheels it rides on and how the two work...
The next chairman of the Street Performance Council (SPC) has been involved with the organization since it was a fledgling committee trying to get attention for tuner manufacturers and enthusiasts. Tyler Tanaka, vice president of business development for PostRelease, a developer of next-generation...
In the years since the Professional Restylers Organization (PRO) first burst on the industry scene, it has taken the lead in providing valuable tools and resources to its members. But to understand how and why PRO came to be calls for a look at where it began—and how far it’s come. Originally known...
With the fierce competition of today’s automotive specialty-equipment industry, independent manufacturers’ representatives play an important role in bringing products to market. But reps need representation, too, in order to make their voices heard in this challenging yet rewarding industry. The...
An Interview With the New Chairman of the SEMA Board of Directors “Scooter” Brothers has been working with cars since he could walk. He is the son of a mechanic, and even though his dad wasn’t interested in racing, Brothers got hooked on it while he was still in high school in the late ’60s. He got...