eNews Article
The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool...
eNews Article
E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your...
Magazine (News) Article
In 1981, Hot Rod magazine Executive Editor C.J. Baker wrote an in-depth profile of Junior Johnson’s No. 11 “Mountain Dew” Buick Regal, in which Darrell Waltrip won the NASCAR championship that year. This photo opened that story in the November 1981 issue. Johnson is leaning on the race car; the...
Magazine (News) Article
Adapting to a need to deploy troops anywhere in the world, U.S. military forces find themselves requiring trucks and transportation equipment more than ever before. This trend has created a steady opportunity for businesses in the automotive aftermarket to expand their customer base, while helping...
Magazine (News) Article
The bedrock of the automotive specialty-equipment industry is the parts that are used to build, restore and modify vehicles of all types. Every segment of the industry counts on parts that are properly designed, engineered and manufactured to operate as promised. Within the restoration segment...
Magazine (News) Article
If you care enough about the above headline to have read this sentence, it’s probably because you value your right to vote. And you should value it—at every level of opportunity. The good news is that no one is taking away your right to vote in the SEMA Board of Directors elections. But, we hope...
Magazine (News) Article
The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation...
Magazine (News) Article
One of the fundamental components of last year’s health care law is the creation of health care “exchanges.” While the law itself remains mired in controversy and threats of repeal, the state-based programs, if and when fully implemented, should make it easier for small-business owners and...
Magazine (News) Article
The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular...