In a recent post on the Youth Market forum on SEMA.org regarding whether youth interest in automobiles is declining, Claudia Soto of MSD Ignition said: “I think in addition to the increase in technology and the perception that cars are merely a source of transportation and nothing more within this...

SEMA Show exhibitors will identify the hottest vehicle platforms during the 2011 SEMA Show in Las Vegas. The winning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and, for the first time, Hottest Sport Compact.

If you’re looking for a vehicle for your booth, simplify your search by making an announcement in SEMA eNews

Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone...

Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never...

The 2011 SEMA Show is only a few months away, and both exhibitors and attendees are making plans for the big event. While some hotels have already sold out, there are still great options and rates for anyone planning their trip to Vegas.

NEWS NUGGETS FIRST SEASON WINS FOR BIG NAMES COULD BE START OF ‘SWING’ SWEEP: The surprise in the winner’s circle Sunday as the Mopar Mile-High NHRA Nationals came to a close might not have been who was there, but how long it had taken them to get there. Top Fuel and Pro Stock event winners Spencer...

SEMA-opposed legislation in Iowa to change labeling requirements on gas pumps across the state to only require labeling for unblended gasoline and E85 was successfully defeated this year.

The history of the Bonneville Salt Flats is well known. Since 1914, racers have gone to Utah to set land-speed records and achieve personal best times. In addition to its professional racing programs, Bonneville remains at the heart of every racer’s dreams. For decades, the Salt Flats have decreased...