While Google+ boasts 40 million members, it’s still relatively small for a social network. Nonetheless, many businesses have wasted no time scrambling to set up their own pages there. Search-engine optimization (SEO) experts say that the land grab is a smart move, since businesses with a presence on...

In January 1963, Tom McMullen posed in his flamed Deuce highboy for Hot Rod magazine’s Eric Rickman in front of Beckman Instruments, where McMullen worked as an electronics technician. The photos Rickman shot became the cover feature for Hot Rod’s April 1963 issue. This view of the car is an...

The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011...

Hurst, Street Scene Equipment, Dodge and SEMA teamed up with a group of industry-leading companies to build two custom Dodges—a Charger and an Avenger. Both vehicles were auctioned on eBay, generating proceeds that will benefit the SEMA Memorial Scholarship Fund (SMSF). The Charger sold for $45,001...

The Tire Industry Association (TIA) and SEMA joined forces in 2010 to bring the Global Tire Expo (GTE)—Powered by TIA to the SEMA Show halls. Billed as “a show within a show,” the specially designed tire industry exposition was an all-around hit with exhibitors and buyers alike. The only question...

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale...

The 2011 SEMA Show is a memory at this point, but some of you who attended the banquet Thursday night might recall our leadership presentation. In it, we highlighted some of the interesting ways that companies are entering new markets and finding new ways to do business. One area we touched on is...

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