John Force Featured During PRI Grand Opening Breakfast During the Grand Opening Breakfast of the PRI Trade Show, 15-time NHRA Full Throttle Funny Car Champion John Force will join Dave Despain for live version of the Wind Tunnel TV show that airs on the Speed Channel. "The Grand Opening Breakfast is...

Boost your presence at the 2012 SEMA Show by taking advantage of the following SEMA News advertising special. When you purchase a series of three, four-color ads (sized 1/3-page or larger) in SEMA News, you'll receive a fourth ad of the same size for free!

Get your parts on more vehicles at the 2012 SEMA Show by offering products to builders through the Products for Project-Vehicle Builders list.

The council awards call for nominations will go live starting the week of July 23 and remain open through August 17, 2012. Please keep an eye out for the “call for nominations” e-mail that will provide you with the process, criteria and nomination information.

Caught undergoing testing near the Nürburgring, this lightly camouflaged prototype of the future S63 AMG features a larger air intake, a high-performance braking system and AMG wheels.

Source Interlink Media has opened registration and released the schedule for next year’s Hot Rod Power Tour and has announced that Chevrolet Performance has resigned a renewable, long-term contract.

Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays to their marketing mixes?

SEMA will once again offer the Manufacturer Kiosk Program in the Powersports & Utility Vehicles section of the 2012 SEMA Show. The kiosk program is only open to manufacturers of powersports products who are already exhibiting in one of the SEMA Show's 11 other sections. It's an inexpensive, turnkey...

NEWS NUGGETS MOPAR MILE-HIGH NHRA NATIONALS SET TO KICK OFF THE SWING: The traditional three-week NHRA Full Throttle Drag Racing Series Western Swing kicks off at Bandimere Speedway with the 33rd annual Mopar Mile-High NHRA Nationals, July 20–22. The 13th of 23 events in the 2012 NHRA Full Throttle...

Receivers in the SEMA Data Co-op (SDC) are asking for your product data by name to grow their sales! Join now and get started for free, including on-boarding and validation of your data files to industry standards.