Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. Publicizing and promoting products for optimal sales throughout all forms of media is the business of advertising agencies. Finding the right one should be every manufacturer’s...

Where can you find more customers? If you've been chasing some of your competitors' customers for a while, you already know that bringing new customers into your fold is not an easy task. The SEMA Education Institute (SEI) tackled this issue and more when it featured Christine Corelli of Christine...

Here is a brief look at some of news and updates from around the specialty-equipment industry. Companies featured this week: Alpine Electronics, Brenton Productions, Classic Recreations, Design Engineering, Lincoln Technical Institute, Motovicity, PlastiKote, University of the Aftermarket Foundation...

The third annual Hot Rod Magazine Championship Drags, held in June 1966, was a scorcher. On the track, that is. All the big names in drag racing came to Riverside loaded for bear: McEwen, Chrisman, Landy, Leal, Ongias, Swingle—and records tumbled.

2013 International Drag Racing Hall of Fame Induction Dinner Anticipates Huge Crowd According to Donna Garlits, general manager and CFO of the Don Garlits Museum of Drag Racing, demand for tickets has been high for the International Drag Racing Hall of Fame’s latest class induction dinner and...

David Prickett, owner of Western Performance Parts and Neverlift Motorsports in Fresno, California, has announced that four auctions to raise funds for the Wounded Warrior Project have begun on eBay.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week.

NEWS NUGGETS SCHUMACHER COMMITS TO THIRD TOP FUELER WITH FULL SPONSORSHIP FROM SCHUMACHER ELECTRIC CORP.: Don Schumacher Racing (DSR), with financial backing from Don Schumacher's Schumacher Electric Corp., will start the 2013 NHRA Mello Yello Drag Racing Series with the same number of teams it...

It’s that time of year for SEMA Hall of Fame nominations. As a SEMA member, you have the opportunity to nominate a person for the 2013 SEMA Hall of Fame.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.