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eNews Article

Your Guide to 2025 SEMA Show's Must-See Indoor Activations

Explore returning favorites and new experiences, including Larry Chen's art showcase, the Road to SEMA Showcase, and a next-level sim racing zone, all debuting this year.

Press Release Article

“ROAD TO SEMA” CAPTURES THE HEART AND PASSION OF CAR CULTURE"

October 2025

“ROAD TO SEMA” CAPTURES THE HEART AND PASSION OF CAR CULTURE" -- Automotive content creators are embarking on a journey to debut their custom vehicles at the 2025 SEMA Show and inviting viewers along for the ride. -- DIAMOND BAR, Calif. (Oct. 23, 2025) – Automotive content creators are on a mission...

eNews Article

Advocacy - Small Business

Watch What Happens When SEMA Starts a Movement

And if you want to join a winning team, your first move should be to join us at the SEMA & PRI PAC Reception at the SEMA Show on Tuesday, November 4.

eNews Article

SEMA Fest: Get Ready for the Ultimate Car Culture Experience

Friday, Nov. 7 delivers top bands and heart-pounding motorsports demos you won't see elsewhere during SEMA Week.

eNews Article

SEMA Show Travel: Getting to SEMA and Around Las Vegas

Plan your travel, hotel, logistics and meals to keep costs down and thrive during SEMA Week.

eNews Article

'Road To SEMA' Captures the Heart and Passion of Car Culture

Automotive content creators are embarking on a journey to debut their custom vehicles at the 2025 SEMA Show and inviting viewers along for the ride.

eNews Article

TORA Member Spotlight: Derek Heinemann of Crew Cab Customs

Get to know Derek Heinemann, fabrication engineer at Crew Cab Customs, as the council's newest spotlight member

eNews Article

Movers & Shakers: New Dynamat Ownership, GM Plans Self-Driving Launch in 2028

Scott Monnin, Dynamat's former CFO, takes over as CEO and owner after acquiring the company.

eNews Article

New Products: 2025 SEMA Show Edition Featuring Black River, Cardinal Tool and More

SEMA Show exhibitors are unveiling new and hot products, parts, and components set for display in their booths this November 4-7.

Council or Network Update

Motorsports Panel Recap: How Businesses Can Win in a Changing Media Landscape

Learn how shifting platforms, new audience behaviors and authentic storytelling are shaping the future of motorsports marketing.