Digital Lizard is offering SEMA Show exhibitors and attendees 20% to 50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.

Exhibitors of the 2014 SEMA Show with a celebrity appearance or industry personality featured in their booth need to submit a Celebrity Appearance Notification Form by September 5.

Kordell Norton, the "Revenue Mechanic," will lead two conference sessions during SEMA Show Education Days, one of them entitled “Status Quo to Status Grow: 4 Elements of Explosive Business Growth.” Norton spoke with SEMA about what attendees can expect from his session.

The Grand Opening Breakfast at the Performance Racing Industry (PRI) Trade Show will feature special appearance of two of the biggest names in drag racing's storied history—Don "Snake" Prudhomme and Tom "Mongoose" McEwen—on the morning of Thursday, December 11, 2014.

Here is a brief look at some of news and updates from around the specialty-equipment industry. Companies featured this week: Royal Purple, SpeedDirect, 3M, Gumout Performance Additives and MAHLE Service Solutions.

The shooters at KGP Photography caught this Ford Raptor wearing performance upgrades and testing at Ford Dearborn Development Center.

SEMA Show exhibitors are encouraged to take a few minutes to review their company information that will appear in the 2014 SEMA Show Directory. The deadline to ensure that exhibitor information is listed accurately for Show buyers and media is Friday, August 29.

Show attendees are invited to participate in three interactive sessions with experts discussing the best-selling products for street performance, off-roading and other growing niches in emerging international markets. Exhibitors are also invited to attend the 11th annual International Happy Hour to...

Registration for the 2014 SEMA China Business Development Tour ends Thursday, August 21. Participants will be part of a 30 member-company group of manufacturers and have the opportunity to visit with buyers at two events—one in Beijing and the other in Shanghai.

From a large pool of competitors, the top 10 young automotive entrepreneurs have been named in the second-annual SEMA Launch Pad Presented by YEN competition.